A decade of watching marketing fail to prove itself. So I fixed it.
I am Charlie Barrett. Large corporates, SMEs, full-time roles and freelance projects, and everywhere the same gap between activity and results. CBC exists to close it.
For the last decade I have worked inside large corporate organisations and alongside SMEs. The same frustration followed me everywhere: marketing that could not match its actions to results.
That is the problem I have set out to fix, in every full-time role and every freelance project. I work with people, not around them, to build marketing processes that actually work and connect directly to commercial activity. I understand what drives value in a business and build the system around that. No wasted effort. No wasted spend. Agreed actions that solve a real problem.
The brands I work best with know there is scope to grow but do not always have the answers to support it. That is where I come in. I help you understand what is holding you back, then I deliver the fix with you, so the capability stays in your business.
Four principles I do not compromise on.
Systems over heroics
Growth that depends on one person burning out is not growth. It is a risk. I build for repeatability.
Measure what compounds
Vanity metrics are noise. I anchor every engagement to the numbers that move the business.
Advise, then install
Advice you cannot act on is worthless. I stay long enough to build the thing, not just recommend it.
Clarity before spend
Most teams do not have a budget problem. They have a focus problem. We fix that first.
Where I have done this before.
Charlie Barrett Consulting
Fractional marketing leadership and freelance projects, run alongside and beyond my in-house roles. Delivered for Fils, Rubix MEP and Rock Plumbing & Heating.
Director of Growth · Forest Garden
Senior leadership across marketing and commercial growth, connecting marketing, ecommerce and sales into one engine.
Digital Marketing and Ecommerce Lead · Southco
Six years leading digital marketing and ecommerce for a global manufacturer, tying digital activity to commercial results.
Marketing Specialist · Southco
Learned the craft on the inside: campaigns, digital channels and the measurement that connects actions to outcomes.